In episode 10 of Next Best Customer, I had Jeremy Boudinet of Nextiva join to talk about content strategy, promotion, and PR. Jeremy is an absolute expert in everything content-related. He has some incredibly tactical advice on how to build, distribute, and promote content to get the best results. Make sure you follow Jeremy on …
Episode 10: Mastering Content Promotion & PR With Jeremy Boudinet Read More »
In this episode, Chris Walker from Refine Labs joins Next Best Customer to talk about everything B2B sales and marketing. Chris is an absolute expert on strategy but also has incredibly tactical advice on things like paid advertising, content marketing, outbound marketing, and lead generation. If you aren’t following Chris on LinkedIn you should be! …
Episode 9: Revenue Engine Optimization With Chris Walker @ Refine Labs Read More »
In this episode of Next Best Customer, we have Ryan Reisert from ConnectAndSell join us to talk about everything top of funnel marketing and outbound marketing. Ryan is an absolute expert when it comes to B2B lead generation. We talk about why existing metrics are flawed in inside sales and how to generate more conversations …
Episode 8: Conversations, Conversations, & More Conversations Read More »
In this episode of Next Best Customer, I have Will Kloefkorn of EcSell Institute join me to talk about using sales coaching to drive revenue. We talk about how you actually measure the quantity and the quality of sales coaching that’s happening in your organization. Nothing is more impactful than great coaching in your sales …
Episode 7: How Sales Coaching Drives Revenue With Will Kloefkorn Read More »
In episode six of Next Best Customer, we dive into the confusing topic of B2B Buyer Intent Data. We look at different types of intent data, our experience using intent data, and expectations you should have as a B2B sales leader or marketer. If you missed episode 5, you can check it out here: Mastering …
Episode 6: What is Intent Data & How Do You Use It? Read More »
In this episode, Ollie Whitfield from Creation Agency joins us to talk about designing and implementing incredible virtual events and webinars. Ollie works with a lot of great brands in the sales and marketing space and provides context on the key components to having a successful online event. If you missed episode 4, you can …
Episode 5: Mastering Virtual Events & Webinars With Ollie Whitfield of Creation Agency Read More »
Given the craziness of the Coronavirus we are all facing something a little different from a sales and marketing perspective. I had Ryan Pereus of Pereus Marketing join the podcast to discuss what he’s seeing across all heir outsourced inside sales clients. I do the same with what I’m seeing at OutboundView. Enjoy the show! …
One of the best lead sources comes from people who have experienced your product or service at a previous company. We talk about how to systematically track down all the past contacts and clients who have experienced your brand and are in a position to purchase from you again. If you missed episode 2, you …
Episode 3: Where Did All Your Past Contacts/Clients Go? Read More »
When you think of inside salespeople there are typically two types, inbound or outbound. We explore why every single marketing department needs their own dedicated inside salesperson doing all the 1:1 things that a typical marketing department can’t do. If you missed episode 1, you can check it out here: Going From 0-50 Inbound Leads …
Episode 2: Why Every Marketing Department Needs a Dedicated SDR Read More »
