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Developing Outbound Campaigns at Companies Visiting Your Website

    One fantastic way of picking up leads is to identify website visitors.  By determining who hits your site, and may thus have interest, you’re then able to launch targeted outbound marketing campaigns at those companies.  The key to successfully achieving this end is using simple IP tracking software, which is found in a …

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How To Organize Outbound Marketing Experimentation

    Outbound marketing experimentation is critical. It lets you figure out what’s working, what isn’t, and what to do about it.  So how do you organize your experimentation so it’s consistent, makes sense, and lets you know what it is exactly you’re experimenting on?  However, organizing outbound marketing efforts can be quite difficult – in …

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Targeting Companies Visiting Your Website

    Do you have trouble identifying which companies are visiting your website? In this targeting website visitors video, I walk through how to figure out which companies are visiting your website using IP Tracking Software, and how to setup outbound marketing campaigns to set up meetings with those organizations.

B2B Email Marketing – How to Start a Multi-Touch Marketing Campaign

    A multi-touch campaign consists of multiple touches happening over a period of time during an outbound marketing program.  For example, 6 to 8 touches over a 20-day period using a mix of contact methods (email, call, social media, mailers, etc.). My favorite way to start a multi-touch campaign is something that works really …

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