So you have researched an exhaustive list of appointment setting companies, selected your top choice, and signed a contract. Now what? Where should you go from here? The answer, drumroll please…….IMPLEMENTATION! Implementation is crucial to the success of the very company you hired to help you. Imagine buying a new car for your 16 year old, …
Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Each of the major subsections covered is important to consider when identifying and attracting new customers. Resource allocation, with both people and dollars, is difficult. …
Are you considering outsourced sales development? Your sales team, despite their best efforts, are only human. Time is finite, and there’s only so much they can accomplish in any given period. As a result of this, it might not make sense to have your sales team come up with leads when their time could be better …
Quantifying Sales & Marketing Maturity for VCs, Corporate M&A, & Private Equity I was talking with a VC who was a few months into a sizable investment. They were in the middle of uncovering just how much work they had to do on the sales and marketing front. The existing sales and marketing leadership …
Is your sales team making outbound calls? The popular narrative peddled around cold calling is that it’s dead. Cold calling, according to the consensus of many, is a relic of the past and utterly useless when it comes to outbound marketing in today’s modern world. This is entirely untrue, and an extremely reductive way of …
One of the most effective ways to find leads from an outbound marketing perspective is to set up a multi-touch outbound marketing campaign. Lots of people send random emails or one-off calls without following up or doing it in a specific series. Multi-touch means utilizing a specific series. For example, you may decide …
Building Multi-Touch Outbound Marketing Campaigns Read More »
Designing Inside sales training can be a complex, intricate topic. For it to be beneficial, it must be designed in an effective and strategic way. Within this overview, we will cover some of the key steps to designing successful training programs, specifically inside sales training. With the rise in platforms such as Youtube, Linkedin, and …
The problem Anyone working in sales has heard time and time again how important it is that they prospect. When you talk with VPs of Sales, one of the most common complaints you’ll hear is that their salespeople aren’t finding enough opportunities. More frequent issues are that marketing is providing no leads, or the leads …
Sales Prospecting – Why Salespeople Don’t Prospect Read More »
