There are so many different outsourced appointment setting vendors. Some are more focused on calling, others direct all their attention to email, and still others deal mainly with social media.
One of the critical components to dive into with the outsourced vendor is exactly what the vendor specializes in.
Most vendors will be very honest and say things like “we don’t touch LinkedIn” or “our team books 80% of all meetings on the phones”.
The outsourced vendor’s employees should also be a differentiator. There are two key roles, the caller (inside salesperson) and the project manager. Most people think the caller is the most important role, but the project manager will many times make or break the success of campaigns.
The project manager is responsible for making adjustments, building lists, and coaching your rep to success. Wasted time is what kills inside sales teams, and a bad project manager will waste a lot of time on your account.