We Book Meetings
With Manufacturing Leaders
Appointment setting built for companies that sell into manufacturing. Your sales engineers sell — we fill their calendars with plant managers, VPs of operations and procurement leaders.
Manufacturers We Book Meetings With
From Our CEO
See How We Fill Your Calendar
A quick look at our process and why industrial sellers trust us with their pipeline.
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What We Do
Scaling Industrial Sales Through Dedicated Outbound Teams
We deploy callers who speak the language of the plant floor — OEE, changeovers, PPAP, downtime — and book qualified meetings with the people who own the budget.
Appointment Setting
Confirmed, qualified meetings with plant managers, operations VPs and engineering leads — dropped straight onto your reps' calendars with full call notes.
Account-Based Plant Targeting
We build target lists by NAICS code, plant size, equipment footprint and capex signals — so every dial goes to a facility that can actually buy.
Territory Coverage
Route meetings by region so field reps can stack plant visits on the same trip. Fewer windshield hours, more on-site demos.
Trade Show Pre-Booking
Walk into IMTS, FABTECH or Pack Expo with a full booth schedule. We book meetings before the show and follow up on every badge scan after.
Plant Org-Chart Mapping
Verified direct dials for maintenance, reliability, quality and EHS — plus the corporate procurement contacts who sign the PO.
Technical Messaging
Talk tracks built with your applications engineers, tuned per persona — uptime for maintenance, cost-per-part for ops, risk for procurement.
Meeting Types
The Types of Meetings We Book for Industrial Sellers
Every meeting is scoped to your sales motion — from a 20-minute intro call to an on-site line assessment.
Who's on the Other Side of the Table
The plant and corporate titles we reach every week
Industries We Cover
Built for Discrete & Process Manufacturing
Our callers specialize by vertical, so the first conversation sounds like it's coming from someone who's been on the floor.
Automotive & EV Supply Chain
Tier 1–3 suppliers, stamping, battery & e-drive plants
Aerospace & Defense
AS9100 machine shops, composites, MRO facilities
Food & Beverage
Processors, co-packers, bottling & packaging lines
Chemicals & Plastics
Batch & continuous process, injection molding, extrusion
Metals & Machinery
Fabrication, foundries, CNC job shops, OEM equipment
Electronics & Electrical
PCB assembly, semiconductor, motors & controls
Medical Device
FDA-regulated contract manufacturers & cleanrooms
Packaging & Paper
Corrugated, flexible packaging, converting plants
Case Studies
Real Results From Real Campaigns
Three recent programs for companies selling into manufacturers.
Building an Inside Sales Function for a Safety Training & Process Documentation Company
The Challenge
This North American safety training and process documentation company had no inside sales function. They needed a reliable way to start intro conversations with large manufacturers.
Our Approach
We deployed a dedicated two-person SDR team that called plant managers, operations managers, maintenance and HSE leaders at manufacturers with 500+ employees.
The Results
320 meetings booked in the first 12 months, with meetings landing from the first weeks. The partnership is now 24+ months in and still expanding.
“We went from zero outbound to a steady stream of plant-level conversations in a matter of weeks. Two years in, OutboundView is still one of our most reliable sources of new business.”
Tim F. · VP of Sales, Safety Training & Process Documentation Co.
Safety Training
Case Study
Meetings Booked · First 12 Months
320
Partnership
24+ mo
SDR Team
2
Leadership Development
Case Study
Avg. Meetings / Month
15
Closed Revenue
$1.5MM
Consistency
12 mo
Taking a Referral-Driven Leadership Training Firm Outbound
The Challenge
This leadership development firm works only with manufacturers, training front-line managers on performance reviews, management skills and leadership. Every deal had come from word of mouth, and they had no inside sales function to create new opportunities.
Our Approach
We built their outbound motion from scratch, calling plant managers, heads of operations, HR leaders and training leaders at manufacturers across the US and Canada.
The Results
An average of 15 meetings per month for 12 straight months, and $1.5MM in closed revenue.
“Every deal we had came from referrals. OutboundView gave us a predictable pipeline of manufacturing leaders — month after month — and it’s paid for itself many times over.”
Jessica M. · Managing Partner, Leadership Development Firm
Fueling Pipeline for a Commercial & Industrial Solar and Battery Provider
The Challenge
This commercial and industrial solar and battery provider ran on referrals and inbound leads. Their sales team was focused on working those deals and didn’t have time for proactive outreach.
Our Approach
We built a 25,000-company list of food and beverage manufacturers, then called plant managers, facilities and maintenance leaders.
The Results
25 meetings booked in the first two months. Results came fast enough that the client expanded the engagement with additional SDRs.
“Our team was buried in inbound deals. OutboundView started booking meetings with food and beverage plants right away, and the results made it an easy call to add more SDRs.”
Rob H. · Director of Business Development, C&I Solar & Battery Provider
C&I Solar & Battery
Case Study
Meetings Booked · First 2 Months
25
Target List
25K
Outcome
+SDRs
512
Meetings Booked Last Quarter
$28M
Client Pipeline Sourced
87%
Meeting Show Rate
~15
Days to First Meetings
Want results like these? Let's talk.
Schedule a CallBuild vs. Partner
Why Not Just Hire an SDR?
Industrial SDRs are hard to find, slow to ramp and quick to leave. Here's how the math compares.
| In-House SDR | OutboundView | |
|---|---|---|
| Time to first meetings | 3–6 months to hire & ramp | ~15 days |
| Fully loaded annual cost | $95K–$120K per rep + tools | Flat monthly retainer |
| Manufacturing fluency | Learned on the job | Vertical-trained callers from day one |
| Plant contact data | Buy & clean it yourself | Included, verified direct dials |
| Coverage when someone leaves | Pipeline stalls | Team-based, no gaps |
| Trade show pre-booking | Ad hoc | Built into every program |
| Reporting | CRM if they log it | Weekly dashboard + call recordings |
How It Works
Our Proven Process
From kickoff to a full calendar in about 15 days — then we keep optimizing.
Discovery Call
We learn your product, best-fit plants, deal sizes and which titles actually move a deal forward.
Plant List & ICP Build
We map target facilities by NAICS, headcount, equipment and geography, then verify plant-level contacts.
Team Assignment
A dedicated pod of callers trained on your vertical, your competitors and your technical talk tracks.
Launch Calling
Phone-first outreach timed around shift schedules, supported by email and LinkedIn touches.
Optimize & Scale
We A/B test openers and personas weekly, then expand into the verticals and regions converting best.
Reporting
Weekly dashboards, call recordings and objection logs synced to Salesforce or HubSpot.
Ongoing Partnership
Industrial sales cycles are long. We nurture no-timing-yet plants and re-engage them when budgets open up for the next fiscal year.
What Clients Say
Client Testimonials
Within six weeks our sales engineers had more on-site assessments than they could handle. We had to hire a fourth SE just to keep up with the meetings.
Ryan M.
VP of Sales · Industrial Automation Integrator
They understand the difference between a maintenance planner and a reliability engineer. That matters when you're selling condition monitoring.
Kelly S.
Head of Growth · Industrial IoT Company
We booked 38 meetings before FABTECH even opened. Best show ROI we've ever had, and the follow-up kept going for months afterward.
Laura R.
Marketing Director · Welding Equipment OEM
Common Questions
Frequently Asked Questions
Do you only work with companies that sell into manufacturing?
This program is built specifically for equipment OEMs, automation integrators, industrial software, MRO and contract manufacturers. We run separate teams for other industries.
How do you reach plant managers who are never at a desk?
We time calls around shift changes and production meetings, use verified mobile and direct dials, and work through plant admins and maintenance planners when needed.
What if I already have a target account list?
Great — we'll enrich it with plant-level contacts and fill gaps. Most clients start with their list and let us expand into look-alike facilities.
Can you book on-site visits, not just phone calls?
Yes. We book virtual intros, on-site walkthroughs and line assessments, and can cluster visits by region so your reps travel efficiently.
What is the minimum commitment?
Programs start with a 90-day engagement so we can build lists, train the team and optimize. After that, it's month to month.
How fast will I see meetings?
Most clients see their first booked meetings within 15 days of kickoff, with volume ramping through month three.
Do you integrate with our CRM?
Yes — meetings, notes and call recordings sync to Salesforce, HubSpot or Dynamics, and invites land directly on your reps' calendars.
Can you support us around trade shows?
Absolutely. We pre-book booth meetings in the 6 weeks before a show and work every badge scan afterward so leads don't go cold.
Still have questions? Schedule a call with our team →
Get Started
Ready to Fill Your Reps' Calendars?
Get on a 20-minute call. We'll show you how many target plants are in your territory and what a 90-day program would look like.