Pipeline Strategy for Startups | Startup Marketing Plan | OutboundView

Predictable Pipeline Strategy for Startups

Are you looking for startup marketing? The best place to allocate sales and marketing resources to scale your startup?  We can help!

Too often companies try to “hire” their way into finding new clients. Before hiring, set the right strategy so you can scale a proven process.

We help you build an executable plan to predictably find more qualified opportunities.  Key areas of focus include:

  • Identifying Target Customers & Buyers
  • Outbound Marketing
  • Inbound Marketing
  • Paid Advertising
  • Thought Leadership/PR
  • Team Structure

PROCESS

Research

We work hand in hand with your team to understand your customer profile, prospective buyers, industry, competitors, and key opportunities for growth.

  • Gather Ideas
  • Rank Ideas
  • Outline Experiments
  • Work
  • Study Data

Experiment

We build a template that outlines the tests we’ve identified. Then run these across the core channels:

  • Outbound Marketing
  • Inbound Marketing
  • Paid Advertising
  • PR/Thought Leadership
  • Events

Scale & Train

We verify the results can scale, then detail an executable plan that your team can execute the key components of the client acquisition strategy.

  • Resource Allocation
  • Hiring Recommendations
  • Automating Processes
  • Outsourcing Partners Identification
  • Campaign Execution

ROADMAP

The process takes 3-4 months depending on your organization’s goals and maturity.  We bring a team of experts across all marketing channels and experiment our way into a scalable plan.
 
You receive an executable plan, that has been tested in your environment and can be executed by your team. 
 

CASE STUDY

“There are so many marketing options and we really didn’t know where to start.  The OutboundView team set a strategy that made sense for our budget and growth plan.  Most importantly, they actually tested different types of marketing to see what will actually work in our industry.  Now, we have a hiring plan and sounds strategy to find qualified opportunities.”

-CEO, Recently Funded Startup

How Does Your Team Find New Opportunities?

Creating a sales culture that finds and wins new logos is challenging. To build a predictable pipeline you must have the right infrastructure, processes, people, and tools. At OutboundView, we help B2B companies design and execute their top of funnel sales strategies.

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